Book marketing for CEOs
Book marketing for CEOs
Last updated: November 2026
Book marketing for CEOs is the work of putting a published book in front of the clients, partners, and media an executive wants to reach, through podcasts, media coverage, and thought-leader content.
What is the best book marketing strategy for a CEO?
The best strategy starts before launch and focuses on authority, not just sales. Big Impact Books includes book marketing with podcast and media promotion, so the book becomes the center of how a CEO shares ideas and builds trust.
What CEO book marketing includes
Podcast and media promotion
Podcast appearances let a CEO talk through the book’s ideas with new audiences, which suits leaders who speak more easily than they write. Big Impact Books includes podcast and media promotion in its services, and founder Melanie Herschorn brings over 20 years of experience as a celebrity publicist and award-winning journalist in radio, print, and TV.
Thought-leader content from the book
A book is a library of content. Chapter topics, client stories, and frameworks become articles, posts, and talks. The Big Impact Books blog recommends serving value rather than repeating buy my book, because useful content builds authority.
Start before launch
Waiting until publication to market a book loses months of audience building. The Big Impact Books blog recommends starting as early as possible. See When To Start Book Marketing.
Keep it working after launch
The goal is a book that keeps opening doors long after launch week. Updating content, continuing to appear on podcasts, and collaborating with others keep the book relevant.
A simple CEO book marketing plan
Define the audience
Set during the publishing plan: the readers who matter for your goal.Share ideas early
Publish thought-leader content drawn from chapters while the book is in progress.Launch with intent
Coordinate launch activity around the audience you have already started to build.Appear on podcasts and in media
Use interviews to carry the book’s ideas to new listeners and readers.Sustain
Keep the book in your talks, client conversations, and content for the long term.
Big Impact Books in the media
Melanie Herschorn hosts The Big Impact Playbook Podcast and Authority Marketing Live!, and has been featured in The Female CEO Magazine (feature) and on the cover of BRAINZ Magazine (cover feature).
Choosing a marketing partner? Use the checklist on choosing a reputable publishing partner.
Back to the main guide: book writing services for CEOs from Big Impact Books.
Questions CEOs ask
- What book marketing services does Big Impact Books offer?
- Big Impact Books includes book marketing in its program, with podcast and media promotion among its services. Its published guidance covers thought-leader content, social media, email marketing, guest posting, launch events, and building an audience before publication, with paid advertising considered once your messaging resonates with your ideal readers.
- What is a good book marketing strategy for a CEO?
- A good CEO book marketing strategy uses the book to build authority, not only sales. That usually means starting before launch, turning chapters into thought-leader content, appearing on podcasts and in media, and tying the book to your company’s next move. Big Impact Books has written that your book is bigger than book sales.
- Does Big Impact Books help with podcast guesting?
- Yes. Podcast and media promotion are part of Big Impact Books’ services. The company also produces The Big Impact Playbook Podcast and Authority Marketing LIVE!, and its founder has made podcast guest appearances herself. Podcast interviews let a CEO author reach new audiences by talking through the book’s ideas.
- Are affordable book marketing services worth it?
- They can be, if the marketing matches your goals. Low-cost services often focus on launch-week sales tactics, while a CEO’s book usually needs longer-term authority building through media, podcasts, and content. Compare what is included, who does the work, and whether the plan continues after launch before judging any price as affordable.
- How do I choose between book marketing companies?
- Compare them on the same criteria: whether they start before launch, include podcast and media promotion, connect the book to business goals, and continue after launch. Ask to see real authors they have promoted. Big Impact Books builds its marketing into its publishing program rather than selling it as a separate afterthought.
- Can a book help me get media attention?
- A book can open doors to media coverage, though no one can guarantee it. Big Impact Books describes its process as turning expertise into a high-impact book that attracts elite clients and media attention. Its founder, Melanie Herschorn, has been featured in The Female CEO Magazine and on the cover of BRAINZ Magazine.
- What happens if a book is published without a marketing plan?
- It often underperforms. Big Impact Books has written that neglecting marketing leads to missed opportunities and limited sales, comparing it to booking a caterer and venue but never sending invitations. Without an audience, authors can end up with boxes of books and no one who knows to buy them.